Role Purpose:
The Senior Digital Research & Analytics Specialist supports the development and execution of an integrated programme of user research and data analytics that delivers actionable insights and drives audience-centered, data-informed decision-making for Qatar Museums' digital products and initiatives.
The role will directly contribute to identifying, conducting, and analysing user testing and digital performance data for new and existing digital experiences. It will leverage qualitative user-centered design methods and quantitative, behavioural, and statistical analysis to inform product strategy, improve user experience, and measure digital impact.
The specialist will work closely with the Digital Experience team, collaborating with Product Managers, Content teams, etc. to optimise digital platforms, track key performance indicators (KPIs), and elevate Qatar Museums’ digital presence through continuous audience insight.
Duties and Responsibilities:
- Conduct and/or support user research and analytics activities to understand user needs, behaviours, and pain points across QM’s digital platforms.
- Develop and implement qualitative and quantitative research methodologies, including usability testing, interviews, surveys, and data analysis.
- Analyse user behaviour and performance trends using web and app analytics tools (e.g., Google Analytics, Adobe Analytics), providing actionable insights and recommendations.
- Contribute to defining, tracking, and reporting KPIs aligned with the digital strategy and product goals.
- Work with product teams to integrate research findings into product roadmaps, user experience improvements, and design processes.
- Support the monitoring of SEO performance, providing data-driven recommendations for optimisation.
- Prepare and communicate research findings, dashboards, and performance reports for both technical and non-technical stakeholders.
- Assist in the development of automated dashboards and reporting tools for key analytics and user research outputs.
- Stay up to date on emerging research methods, analytics trends, and best practices in digital user experience.
- Support the Head of Research & Analytics in embedding a culture of audience-centred, data-informed decision-making within the Digital Experience directorate.
- Knowledge of qualitative research methods (interviews, usability testing, surveys).
- Skilled in quantitative analysis and tools for web/app analytics.
- Strong presentation and storytelling skills, with the ability to communicate complex findings clearly.
- Knowledge of SEO performance tracking and optimisation.
- Familiarity with data visualisation and reporting tools (e.g., Power BI, Tableau) is a plus.
- Understanding of audience-centred design thinking and agile product development processes.
- Hands-on experience designing and conducting qualitative and quantitative user research.
- Experience working with digital analytics platforms (e.g., Google Analytics) and user research tools (e.g., Hotjar, Optimal Workshop).
- Experience analysing, interpreting, and presenting complex data to inform product decisions.
- Familiarity with defining and tracking KPIs and success metrics for digital platforms.
- Bachelor’s degree in data science, UX research, human-centered design, statistics, information science, or a related field.
- 12 years Experience.