Role Purpose: The Senior Digital Editorial Specialist is responsible for writing content for QM’s digital products in Arabic. This role works closely with the English Senior Digital Editorial Specialist and the Content Planning team to plan and coordinate content development and delivery and will research (if necessary), write and edit material that will be published within QM’s various websites, apps, in-museum and mobile digital experiences. The role fulfils a critical function in ensuring QM’s digital offer is engaging, informative, and inspiring for Arabic-speaking audiences and that content is tailored for digital consumption and aligned with QM’s quality and editorial standards. The function of this role is to ensure Arabic speaking audiences have a tailored experience with content specifically crafted with their needs, interests and cultural requirements in mind.
Duties & Responsiobilities :
- Researches, plans, produces and publishes new digital content for QMs digital outputs, as necessary
- Liaises with stakeholders and in-house team members to decide on new content requirements - English Senior Digital Editorial Specialist and the Digital Content Planning team
- Leads a team of 5 Arabic copywriters and editors to develop new copy in alignment with the Digital Experience Content Strategy, using appropriate SEO and Arabic editorial standards
- Proofreads and edits materials either produced by Digital Experience or supplied to Digital Experience for publication
- Checks content for accuracy and/or liaises with content suppliers for fact-checking and approvals
- Oversees layouts (images, graphics, videos and artwork) to ensure optimum presentation of content within digital content management systems/templates
- Collaborates with professionals (e.g. other editors, web designers, marketing, photographers/videographers) to improve article presentation
- Ensures published content remains up-to-date across digital outputs
- De-publishes content as required using the appropriate platform CMS
- Maintains Arabic editorial guidelines, including SEO terms
- Ensures content complies with copyright and privacy regulations
- Works closely with the Senior Planning Specialist/ Senior Digital Editorial Specialist (EN) the develop a compelling and diverse rolling content calendar for QM’s websites and other digital channels
- Works closely with the Head of Analytics and Research to evaluate Arabic content against KPIs and to identify areas of future improvement based on data and feedback insights
- Keeps track of developments in digital content best practices and in Arabic audience consumption behaviours
- BA/BSc and/or Masters in Journalism, Communications, Interpretation or related fields
- Minimum 11 years of professional experience
- Proven work experience as a creative digital/web editor, preferably within culture, heritage, the arts or media
- Experience with content production for a large-scale website with fast turn-around requirements
- Experience with diverse content development in Arabic — including writing compelling short, medium and long-form texts, copy-editing and proof-reading with a high degree of accuracy and aligning to brand and editorial guidelines
- Excellent writing and communication skills in Arabic (formal and informal)
- Expert editing skills with a demonstrable portfolio of published work in Arabic that highlights creativity and precision
- Hands-on experience with MS Office and industry-standard desktop publishing tools
- In-depth knowledge of search engine optimisation (SEO)
- Familiarity with content management systems including drafting, approvals, publishing, and de-publishing stages
- Attention to detail and concern for clarity and accuracy
- Ability to effectively communicate and engage non-specialist audiences via digital channels in Arabic
- Ability to use analytics data and audience insights/feedback to improve and enhance content in order to increase engagement and impact
Desirable:
- Experience writing scripts for multimedia outputs including audio and video
- Experience producing content for multilingual websites (including Arabic language)