Key Accountabilities:
Role Purpose: The Senior Communications & PR Specialist plays a pivotal role in promoting Qatar Museums’ (QM) vision and objectives through strategic communication, media relations, and stakeholder engagement. This individual will be responsible for crafting compelling content in both Arabic and English, managing relationships with media outlets, and supporting the organization’s events and campaigns. The role demands a proactive approach, creativity, and a commitment to continuous learning to ensure effective communication and alignment with QM’s institutional goals.
Duties and Responsibilities:
1. Communication:
- Contribute to the creation of QM’s strategic communications plan in coordination with the PR agency and the Head of Communications.
- Develop and implement short-term and long-term media strategies to align with QM’s vision and objectives.
- Draft high-quality materials in Arabic and English, including message houses, narrative documents, press releases, biographies, cheat sheets, and media newsletters.
- Prepare and edit organizational publications for internal and external audiences, such as employee newsletters.
- Ensure consistent application of institutional key messages across all communication materials.
- Generate innovative story ideas and media strategies to proactively engage media beyond reacting to press requests.
- Monitor media coverage and produce comprehensive media monitoring reports for QM management and stakeholders.
2. Media Relations:
- Serve as the primary point of contact for media inquiries, managing and nurturing relationships with media representatives.
- Respond promptly to media requests and designate appropriate spokespersons or information sources when necessary.
- Coordinate and arrange interviews, ensuring all spokespeople are adequately briefed.
- Lead media outreach efforts for QM exhibitions and organize media attendance at QM events and activities
3. Stakeholder Management:
- Build and maintain relationships with local institutions and stakeholder communication teams.
- Collaborate with agencies to organize promotional campaigns across various media platforms for QM initiatives.
4. Event Organization:
- Assist in planning and executing events and activities led by the Communication Department, such as media visits, museum tours, and handling filming requests.
5. Continuous Learning and Self-Development:
- Attend training courses in communication, public relations, or crisis management to enhance professional skills.
- Stay updated on the latest trends in corporate communication and adopt innovative strategies.
- Learn and utilize tools and programs relevant to QM’s communication processes.
Qualifications/Requirements:
- Exceptional written and verbal communication skills in English – (Arabic desirable).
- Strong understanding of media relations and communication strategies.
- Experience in creating and managing high-quality content for diverse audiences.
- Proven ability to build and maintain professional relationships with stakeholders and media.
- Detail-oriented with excellent organizational and multitasking skills.
- Proficiency in using communication tools and media monitoring software is a plus.
- A proactive mindset with a commitment to continuous professional development.
- Bachelor’s degree in media communication, Diploma or master’s in social media management.
- 9 years minimum.